It is hard to believe we are in mid-January already, the Christmas and the New Year holidays are a distant memory. Where has the time gone? As I reflect on all the events that occurred in 2011 and ponder what 2012 has yet to be, I am optimistic!
While the economic downturn brought about great stress and hardships, I believe that we can all say that we learned a lot! The necessity of reducing expenses while increasing productivity has brought about a new realization of what business must look like while generating a resilience we did not know we had.
Many companies have responded to the downturn by utilizing cheaper materials in an effort to produce a less expensive cabinet. After talking with many of our clients and listening to their comments, I determined that we would move in the opposite direction! We have increased the quality of our cabinetry by integrating better materials and implementing significant improvements into our product line, while maintaining current pricing. In so doing, we have created a product with a much better value – price ratio! To offset the increased material costs, we reviewed each expenditure related to operations and overhead costs to determine if it is absolutely necessary and vital for healthy business operations. It is amazing how many little expenditures can be eliminated and the impact that makes to the bottom line.
Presently, we are cataloging these updates and improvements along with several new items, which we will be unveiling to our designers in the coming months. I am excited about the new products and enhancements we have made and feel that the designers will have an opportunity to have great discussions with their clients.
I see 2012 filled with countless opportunities but one must understand that a farmer is always optimistic!





A very interesting project recently went thru the factory that had 1” thick doors. The door featured the 1” Colonial framing bead with the wide Euro panel raise and 3 ½” stiles and rails. The 1” Colonial bead was accentuated by the thickness of the door and the wide panel raise narrowed the flat area of the raised panel. When compared to a ¾” thick door, the 1” thick door was dramatically different.
When leaving for Europe I did not realize that I would be visiting “The Living Kitchen Show” in Cologne, Germany. As I indicated earlier, my plans were to meet with designers and architects to learn about the kitchen business in Europe. I was also interested in seeing if the possibility existed to market and sell cabinetry made in America, in Europe.
I was very interested to learn that the “new” Cologne show was organized to show products that are currently available for consumers to purchase, unlike Eurocucina, where design concepts are exhibited and not readily available for purchase. The pictures attached are a kitchen that was constructed by an Italian firm and available for purchase. The peninsula/island is complete with a fiberglass boat hull and incorporates a cooktop in the raised center area. I am not sure how much demand there is for this design but it demonstrates creative thinking and a company that is not afraid of taking a chance.
After several delays in my flights to Amsterdam, I met the manufacturing trade representative for Pennsylvania, Nadine Spath. Traveling from PA, I was expecting the same cold weather in the Netherlands but I was met with delightfully warm 45° rainy weather. Ms. Spath arranged for me to meet with Hans van der Doelen, who owned a showroom, which was located in the delightful town of Boxtel. It was a treat to meet with Hans as well as his son and discuss the many complexities of the “kitchen” business. After several cups of coffee we then had to hurry off to our next appointment with Mark Iesberts, Director of `De Keuken Designers`, a buying organization of 23 kitchen designers and producers in the Netherlands. Mark gave me a detailed look into the some of the challenges facing the Dutch market which included current design trends, purchasing procedures and market trends. Before Mark gave me a tour of his 1,350 m² kitchen show room, I was privileged to see some interesting statistics, which further defined the Dutch Market as well as the Dutch consumer. I am very excited about working with Mark to explore the feasibility of marketing our cabinetry in the European market.
Welcome to the new the Christiana Cabinetry website. We are happy that your search for fine cabinetry has led you to this site. As you browse through the pages, you will discover what makes our cabinetry so unique and attractive to homeowners across the globe. My personnel convictions have driven me to create and innovate ways to provide cabinetry that include all of the features and detailing of fine craftsmanship while offering the latest fashions and designs. I was concerned about the health and safety of each of our employees as well as our client’s and their children; that’s why all our cabinetry has no added formaldehyde in the glue of our materials or in our finishes preventing harmful off-gassing in your home.